Luxury Packaging for Luxury Tea

Luxury Packaging for Luxury Tea / World Brand Design Society

Our Revolution - Maternitea

The luxury tea offering, Maternitea supports women through their pregnancy delivering expertly-produced tea blends to their door each month through their pregnancy. Organic, caffeine-free and designed by a resident naturopath and dietician, each tea aims to optimise wellbeing throughout pregnancy. 

After seeing strong growth in both the Australian and global markets, it was time for a packaging refresh to help accelerate this growth further. 

With the packaging format changing to printed tins, Our Revolution developed the design for the packaging refresh, ensuring it reflected the brand’s commitment to quality and luxury aesthetics. 

The packaging invites pregnant women to treat themselves, and is designed to be displayed proudly on the kitchen bench.

Luxury Packaging for Luxury Tea / World Brand Design Society
Luxury Packaging for Luxury Tea / World Brand Design Society
Luxury Packaging for Luxury Tea / World Brand Design Society

Design Agency : Our Revolution
Article Title: Luxury Packaging for Luxury Tea
Brand / Project Name: Maternitea
Project Type: Consumer Brand Redesign
Design Deliverables: Consumer Graphic Packaging Design
Location: Australia
Market Country: Multiple Countries
Market Region: Multiple Regions
Project Type: Agency Commercial, Published
Project Category: Beverages
Consumer Packaging Format: Tin
Consumer Substrate / Material: Metal