Rebranding of a Traditional Liquor from Aveiro

Rebranding of a Traditional Liquor from Aveiro  / World Brand Design Society

ThinkBoldStudio - Liquor from Aveiro

This project was the rebranding of a tradition liquor from the city of Aveiro, Portugal.
The client wanted the packaging to look premium but still traditional and authentic, this was achieved with the ornamented label shape, the traditional Portuguese tiles picture in the background, and the stamping foil finishing. 
The label is just a stripe that goes from the front to the back and has an image printed in flexography on the inside of the back side of the stripe, visible from the front. The label shape, label position and image that can be seen through the liquid makes this bottle interesting to look at.

Rebranding of a Traditional Liquor from Aveiro  / World Brand Design Society
Rebranding of a Traditional Liquor from Aveiro  / World Brand Design Society
Rebranding of a Traditional Liquor from Aveiro  / World Brand Design Society
Rebranding of a Traditional Liquor from Aveiro  / World Brand Design Society

Design Agency : ThinkBoldStudio
Article Title: Rebranding of a Traditional Liquor from Aveiro
Brand / Project Name: Liquor from Aveiro
Design Credits: Graphic Design: Hugo Marques
Project Type: Consumer Brand Redesign, Consumer Brand Rejuvenation
Strategic Deliverables: Consumer Brand Strategy
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Graphic Packaging Design
Location: Portugal
Market Country: Portugal
Market Region: Europe
Project Type: Agency Commercial, Published
Project Category: Spirits
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Pulp Paper