Minimalism of Masi (Cavit) Wine Packaging Design From Italy

Minimalism of Masi (Cavit) Wine Packaging Design From Italy / World Brand and Packaging Design Society

BREAK DESIGN - Maso Cervara

Minimalism was the most effective way to achieve elegance and premiumness. At the same time, subtraction allowed to give more emphasis to each one of the elements in golden lamina used to tie wines to their terroir: antlers for “Maso Cervara” (from the deers or “cervi”, that came to feed on vine shoots); mulberry leaves for Maso Romani (from plants growing next to the vineyards, in an area rich in biodiversity); and a tower for Maso Toresella (from “torre”, the tower that characterize the ancient farmhouse or “Maso”, in Italian). The white wines have been differentiated with bright colours, recalling those of white grapes, whereas the red ones kept darker tones.

Minimalism of Masi (Cavit) Wine Packaging Design From Italy / World Brand and Packaging Design Society
Minimalism of Masi (Cavit) Wine Packaging Design From Italy / World Brand and Packaging Design Society
Minimalism of Masi (Cavit) Wine Packaging Design From Italy / World Brand and Packaging Design Society
Minimalism of Masi (Cavit) Wine Packaging Design From Italy / World Brand and Packaging Design Society

Design Agency : BREAK DESIGN
Article Title: Minimalism of Masi (Cavit) Wine Packaging Design From Italy
Brand / Project Name: I Masi
Design Credits: Art Director: Alessandro Di Bello 
Graphic Designer: Matteo Manini 
Account team: Paola Garavaglia, Carlo Aliverti
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Product Naming, Consumer Tone of Voice, Consumer Product Brand Architecture
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Brand Creation, Consumer Graphic Packaging Design
Location: Italy
Market Country: Multiple Countries
Market Region: Multiple Regions
Project Type: Agency Commercial, Published
Project Category: Spirits
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass