Visual Identity for Eveg Cosmetics

Visual Identity for Eveg Cosmetics / World Brand and Packaging Design Society

Abio Design Lab Studio - Eveg Cosmetics

(En) The brand's visual identity was developed from concepts derived from the essence of eveg: mother nature and our spiritual bonds with her. Thus, a synthesis between logo and symbol was sought through a modern typographic family and the silhouette of a drop in the bulge of the letter "g". Composition that originated the main visual signature of the brand, as well as its secondary version, represented only by the letter "g" together with the decoder of the brand "vegetal extract".

(Pt) Um dos desafios propostos pela marca era atender a diversidade de embalagens.

A identidade visual da marca foi desenvolvida a partir de conceitos obtidos da essência da eveg: a mãe natureza e nossos laços espirituais com ela. Sendo assim, buscou-se uma síntese entre logotipo e símbolo fazendo isso através de uma família tipográfica moderna e a silhueta de uma gota no bojo da letra “g”. Composição essa que originou a assinatura visual principal da marca, bem como sua versão secundária, representada apenas pela letra “g” juntamente com o decodificador da marca "extrato vegetal".

Visual Identity for Eveg Cosmetics / World Brand and Packaging Design Society
Visual Identity for Eveg Cosmetics / World Brand and Packaging Design Society
Visual Identity for Eveg Cosmetics / World Brand and Packaging Design Society
Visual Identity for Eveg Cosmetics / World Brand and Packaging Design Society
Visual Identity for Eveg Cosmetics / World Brand and Packaging Design Society
Visual Identity for Eveg Cosmetics / World Brand and Packaging Design Society
Visual Identity for Eveg Cosmetics / World Brand and Packaging Design Society

Design Agency : Abio Design Lab Studio
Article Title: Visual Identity for Eveg Cosmetics
Brand / Project Name: Eveg Cosmetics
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy
Design Deliverables: Consumer Branding
Location: Brazil
Market Country: Brazil
Market Region: South America
Project Type: Agency Commercial, Published
Project Category: Health & Beauty
Consumer Packaging Format: Box
Consumer Substrate / Material: Plastic