Label Design for Mikado Sparkling Wine

Label Design for Mikado Sparkling Wine / World Brand and Packaging Design Society

Pantus-Design - Mikado Sparkling Wine

Mikado is a grape-plum wine made by ancient Japanese recipes. Mikado is a unique combination of the millennial traditions of Japanese winemaking and the professionalism of our masters. The recipe for wine Mikado is as follows: mature plum (along with ankle) is put on the fortified wine, and then added to the wine. This gives the product a special softness and tenderness of taste.

Creative label design concept inspired by Japanese traditions. The key elements of the label design concept were symbols that make significant value for Japan:
1. Hinomaru— “solar circle” or the official flag of Japan which depicts the rising sun on an azure background.
2. Mount Fuji - On the slopes of this volcano there is a Shinto temple and the ascent to the mountain peak is equivalent to attaining immortality.
This mountain is unique with its incredible symmetry and flowering gardens of sakura on its slopes. The legend about this mountain says that it, as if by magic, was formed in just one night. Its landscapes are truly amazing and gorgeous and the atmosphere there seems authentic and pristine.
3. Sakura - fully reflects all the aesthetic principles of Japanese culture and its grace is incomparable to anything else. Cherry color symbolizes clouds, softness. In Japan, there is a belief that if the sakura pollen fell into a cup with sake, the drinker will have longevity and health.

Label Design for Mikado Sparkling Wine / World Brand and Packaging Design Society
Label Design for Mikado Sparkling Wine / World Brand and Packaging Design Society

Design Agency : Pantus-Design 
Article Title: Label Design for Mikado Sparkling Wine
Brand / Project Name: Mikado Sparkling wine
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand World
Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Graphic Packaging Design, Consumer Advertising
Location: Ukraine
Market Country: Ukraine
Market Region: Multiple Regions
Project Type: Agency Commercial, Published
Project Category: Wine
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Pulp Paper