Packaging Design for Olive Oil Yo,verde from Spain
Superfluido - Yo,verde
Sure, olive oil is delicious, perfect for a salad dressing or for cooking your favorite meal, but it’s also good for you. In developing the branding and packaging for Yo,verde, Superfluido used this as inspiration for the oil that would actually be distributed in pharmacies instead of grocery stores.
While Yo,verde is certainly a premium quality product, the market is slightly different than those simply looking for something to dip fresh-baked bread into. The branding and packaging look similar to that of health beverages or protein shakes, while the bright white bottle emphasizes a pure product. A pixelated heart on the center of the bottle built from a pharmacy cross is immediately eye-catching with its glints of lime green, and it simultaneously communicates its heart health while also speaking to a younger, hip audience.
It is an oil with its own name and personality that highlights the green color as the main attribute of its product and the concept of health.
To represent the idea, it was influenced by the fact that the client was a pharmacist even though he is dedicated to the production of olive oil. We link these two trades to reflect them in your final product. Following this idea we decided that the package should look like medicine inspired by classic syrup boats.
Design Agency : Superfluido
Article Title: Packaging Design for Olive Oil Yo,verde from Spain.
Brand / Project Name: Yo,verde
Design Credits: Antonio Cuenca Graphic Designer Superfluido
Project Type: Consumer Brand Creation
Strategic Deliverables: Corporate Research / Insight, Corporate Brand Strategy, Corporate Brand Naming
Design Deliverables: Corporate Brand Identity, Consumer Graphic Packaging Design
Market Country: Spain
Market Region: Europe
Project Type: In-house Design, Published
Project Category: Cupboard Food
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass