Innovative Good Night Milk Packaging Design

Innovative Good Night Milk Packaging Design / World Brand and Packaging Design Society

Gutsulyak.Studio - Good Night Milk

Good Night Milk is an innovative product produced by Molokija company and already available in Ukrainian groceries. 
Good Night Milk, milk taken from cows at night, is notably tastier. According to research, it contains special supplements that improve sleep and reduce anxiety, makes ones feel like in childhood. It is a novelty in Fairy Milk series. The design challenge was to develop the existing series but have its own logotype for the new product. It was important to keep folklore style and atmosphere of fairy tales. This time the main character, fairy cow, stays behind the scenes and only moon horns decorated with copper bells are visible.

Innovative Good Night Milk Packaging Design / World Brand and Packaging Design Society
Innovative Good Night Milk Packaging Design / World Brand and Packaging Design Society

Design Agency : Gutsulyak.Studio 
Article Title: Innovative Good Night Milk Packaging Design
Brand / Project Name: Good Night Milk
Design Credits: Art director, Designer: Yurko Gutsulyak 
Illustrator: Polina Omelchenko 
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Tone of Voice, Consumer Brand World
Design Deliverables: Consumer Graphic Packaging Design
Location: Canada
Market Country: Ukraine
Market Region: Europe
Project Type: Agency Commercial, Published
Project Category: Dairy
Consumer Packaging Format: Box
Consumer Substrate / Material: Pulp Paper