Rebrand Design for Miratorg Chilled Dishes Line


The Italian agency BREAK DESIGN has accomplished the work on the restyling of a Miratorg line of chilled dishes. The uniqueness of this line is based on the innovative production and packaging technique, which allows to save the taste, the aroma and beneficial properties of the products, without using preservatives.
The agency was asked to refresh the visual identity, to communicate the naturalness and high quality of the dishes.
The new packaging design successfully communicates the naturalness of the product, with appetite-appealing visuals, and modernity through to the usage of light tones and laconic fonts.

BREAK DESIGN - Miratorg4.jpg

Design Agency : BREAK DESIGN
Article Title: Rebrand Design for Miratorg Chilled Dishes Line
Brand / Project Name: Miratorg
Design Credits: Graphic designer: Alla Constantinova 
Account team : Giorgio Garavaglia, Olga Manoilenko
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Tone of Voice
Design Deliverables: Consumer Brand Identity, Consumer Graphic Packaging Design
Location: Italy
Market Country: Russia
Market Region: Multiple Regions
Project Type: Agency Commercial, Published
Project Category: Frozen Food
Consumer Packaging Format: Tray
Consumer Substrate / Material: Plastic