VON & ZU BUCH Book Shop Identity
Philipp Zurmöhle Illustration and Design - VON & ZU BUCH Book Shop
VON & ZU BUCH is a book store I used to run in Nürnberg. The assortment covered books that were especially well made.
The horizontal line in the minimal logo resembles one of the little book shelves in the shop. The ampersand can be used as a secondary logo and contains the forms of the letters V and Z from the name.
The retail wall is designed by Atelier VM architects from Innsbruck. Each book is placed on a little shelf that is mounted on the metal wall with magnets. That way the display can be changed now and then and the number of books shown can vary.
The white wall reminds of a gallery wall showing artworks. In this case books are shown – as precious and beautiful as artworks.
Design Agency : Philipp Zurmöhle Illustration and Design
Article Title: VON & ZU BUCH Book Shop Identity
Brand / Project Name: VON & ZU BUCH Book Shop
Design Credits: Philipp Zurmöhle (Instagram: @philippzmcom)
Project Type: Corporate Brand Creation
Strategic Deliverables: Corporate Brand Strategy, Corporate Brand Naming
Design Deliverables: Corporate Brand Identity, Corporate Branding, Corporate Brand Experience, Corporate Brand Creation, Corporate Graphic Design
Location: United States America
Market Country: Germany
Market Region: Europe
Project Type: Agency Commercial, Published
Project Category: Retail