Distinct Visual Brand Language for Unisex Luxury Beauty Treatments

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Huaman - Somens

" Branding, Packaging, eCommerce and Art Direction for Somens.

Unisex brand of luxury beauty treatments, which bases its line of products on the different skin phototypes.

The strategy was to design a brand image that would adopt a distinctive language in front of the traditional brands of cosmetics, fleeing from the visual codes of mass commodity products and approaching the esthetic of fashion.

The challenge of the project was to give a coherent solution to a statement that mixed "unisex, luxury and multiracial". The balance between all requirements is essential at all times."

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Design Agency: Huaman
Brand / Project Name: Somens
Location: Spain
Market Country: Multiple Countries
Market Region: Global
Project Type: Agency Commercial / Published
Project Category: Health and Beauty
Packaging Format: Bottle, Box, Case, Jar
Substrate / Material: Glass, Pulp Carton, Pulp Paper