Bourbon Branding and Packaging Design for Bellingham, Washington Distillery

Bourbon Branding and Packaging Design for Bellingham, Washington Distillery  / Fresh Bread Design - Chuckanut Bay Distillery Bourbon / World Brand & Packaging Design Society 1

Fresh Bread Design - Chuckanut Bay Distillery Bourbon

"Chuckanut Bay Distillery is known for making incredible distilled spirits from locally sourced products. As they gain steam and enter new markets they knew they needed to have packaging that stood off the shelf while still feeling familiar. We knew we needed to maintain an aesthetic that gave a nod to their hometown of Bellingham, WA but we also needed widen the appeal.

We began by creating a bottle that was heavily inspired by pre-prohibition era apothecary style glass. The neck has a slight bulge with an extra wide lip. We punted the sides and embossed their name in the punts. The label is influenced by turn of the century trade certificates, utilizing halftones, overlays, custom scroll work and topped off with a hand drawn monogram.

We paid careful attention to the embellishments, taking care to use the gold foil, embossing and spot gloss varnishes to accentuate key information and create more visual movement. The closure is dipped in gold wax and topped with a detailed wax stamp featuring their monogram to reinforce the new branding."

Bourbon Branding and Packaging Design for Bellingham, Washington Distillery  / Fresh Bread Design - Chuckanut Bay Distillery Bourbon / World Brand & Packaging Design Society 2
Bourbon Branding and Packaging Design for Bellingham, Washington Distillery  / Fresh Bread Design - Chuckanut Bay Distillery Bourbon / World Brand & Packaging Design Society 3
Bourbon Branding and Packaging Design for Bellingham, Washington Distillery  / Fresh Bread Design - Chuckanut Bay Distillery Bourbon / World Brand & Packaging Design Society 4
Bourbon Branding and Packaging Design for Bellingham, Washington Distillery  / Fresh Bread Design - Chuckanut Bay Distillery Bourbon / World Brand & Packaging Design Society 5
Bourbon Branding and Packaging Design for Bellingham, Washington Distillery  / Fresh Bread Design - Chuckanut Bay Distillery Bourbon / World Brand & Packaging Design Society 6
Bourbon Branding and Packaging Design for Bellingham, Washington Distillery  / Fresh Bread Design - Chuckanut Bay Distillery Bourbon / World Brand & Packaging Design Society 7
Bourbon Branding and Packaging Design for Bellingham, Washington Distillery  / Fresh Bread Design - Chuckanut Bay Distillery Bourbon / World Brand & Packaging Design Society 8
Bourbon Branding and Packaging Design for Bellingham, Washington Distillery  / Fresh Bread Design - Chuckanut Bay Distillery Bourbon / World Brand & Packaging Design Society 9
Bourbon Branding and Packaging Design for Bellingham, Washington Distillery  / Fresh Bread Design - Chuckanut Bay Distillery Bourbon / World Brand & Packaging Design Society 11

Design Agency: Fresh Bread Design
Brand / Project Name: Chuckanut Bay Distillery Bourbon
Location: United States America
Market Country: United States America
Market Region: North America
Project Type: Freelance Commercial / Published
Project Category: Spirits
Packaging Format: Bottle
Substrate / Material: Glass