Kuudes Helps Build Connection with New Generation for a National Classic
kuudes - Fazerina
"A household name like no other.
Fazerina is truly iconic among Finnish consumers. It has long traditions dating back to the early 1950s, when Fazer decided to launch its first filled chocolate product. The novelty – an exquisite milk chocolate bar with an orange truffle heart – was named Fazerina.
Ever since, the elegant and sophisticated taste has been present in both festive and everyday moments in Finnish households. We kept on loving Fazerina, decade after decade. But, gradually, the younger generations started losing their connection with the national classic: it simply didn’t excite them any more."
Design Agency: Kuudes
Project name: Fazerina