Mexican Pyr-o-rey Brand gets Packaging Redesign Concept

Mexican Pyr-o-rey Brand gets Packaging Redesign Concept / World Brand & Packaging Design Society

Mutar - Pyr-o-rey

"The Pyr-o-rey packaging redesign concept was based on the curved shapes of the Pyr-o-rey logo, these endings were applied to each of the faces and elements to be highlighted as content / sides while in the front it was decided to maintain the brand logo in a large size, as in the previous packaging to respect the tradition of it, as well as the colors red and gray. A white background was also proposed to have better control of the transparency of the glass in the products; and finally, the reverse was used as a means of advertising attention to convey a more emotional message that makes people feel special with which you share the food "Surprise your guests with your special recipes.""

Mexican Pyr-o-rey Brand gets Packaging Redesign Concept / World Brand & Packaging Design Society
Mexican Pyr-o-rey Brand gets Packaging Redesign Concept / World Brand & Packaging Design Society
Mexican Pyr-o-rey Brand gets Packaging Redesign Concept / World Brand & Packaging Design Society
Mexican Pyr-o-rey Brand gets Packaging Redesign Concept / World Brand & Packaging Design Society
Mexican Pyr-o-rey Brand gets Packaging Redesign Concept / World Brand & Packaging Design Society
Mexican Pyr-o-rey Brand gets Packaging Redesign Concept / World Brand & Packaging Design Society
Mexican Pyr-o-rey Brand gets Packaging Redesign Concept / World Brand & Packaging Design Society
Mexican Pyr-o-rey Brand gets Packaging Redesign Concept / World Brand & Packaging Design Society
Mexican Pyr-o-rey Brand gets Packaging Redesign Concept / World Brand & Packaging Design Society

Design Agency: Mutar
Brand / Project Name: Pyr-o-rey
Location: Mexico
Market Country: Mexico
Market Region: North America
Project Type: Agency Commercial / Published
Project Category: Household
Packaging Format: Box
Substrate / Material: Pulp Carton