Branding and Packaging Design for Vegetarian Finished Meals Based on Natural Herbs and Vegetables
Strømme Throndsen Design - Grønne Folk (Green People)
" Green people are cooks and gardeners who are passionate about tasty fresh food. They have developed a range of vegetarian finished meals based on natural herbs and vegetables from their own nursery in the small island of Frosta/Norway. The dishes are entirely without additives and are gently cooked to preserve all nutrients and the best flavour possible.
The illustration of the gardener in combination with the laid-back bold typography reflects the organic and down-to-earth values and way of living of the green people in charge. The simple use of black typography and eye catching colours, communicates a fresh and energetic feeling. Clean labelling with ingredients communicated front-of-pack tells the story about a brand that has nothing to hide. The diagonal window is recognisable and creates a distinct look."
Design Agency: Strømme Throndsen Design
Brand / Project Name: Grønne Folk (Green People) Packaging and Branding
Market Country: Norway
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Fresh Food
Packaging Format: Sleeve
Substrate / Material: Pulp Carton