Packaging Design for Raspberry Wheat Limited Edition Celebration of Canada's 150th Birthday

Packaging Design for Raspberry Wheat Limited Edition Celebration of Canada's 150th Birthday /  World Brand & Packaging Design Society

Zoca - Mill Street Red Ensign

"For the celebration of Canada's 150th birthday Mill Street Brewery approached us to design a commemorative limited release bottle for their launch of Red Ensign. Our design features a pattern unitizing positive and negative space using maple leaf icons. On top of the nature that this bottle was a limited release product the design was screen printed onto the bottle using two specialty spot inks. The tangible and raised nature of the ink was an added feature that gave the packaging an additional specialty quality. The bottle was released in the summer of 2017 and made for a great way to celebrate Canada's 150th birthday."

Packaging Design for Raspberry Wheat Limited Edition Celebration of Canada's 150th Birthday /  World Brand & Packaging Design Society
Packaging Design for Raspberry Wheat Limited Edition Celebration of Canada's 150th Birthday /  World Brand & Packaging Design Society

Design Agency: Zoca
Brand / Project Name: Mill Street Red Ensign
Location: Canada
Market Country: Canada
Market Region: North America
Project Type: Agency Commercial / Published
Project Category: Beer and Cider
Packaging Format: Bottle
Substrate / Material: Glass