Good To-Go Branding and Packaging Design for Extreme Adventure Experiences
Haigh + Martino - Good To-Go Branding + Packaging Design
" A NYC foodie and an avid backpacker, Iron Man, wilderness firefighter come together with the dream of eating restaurant quality food in the backcountry. Good To-Go set out to use real, delicious, ingredients that can be enjoyed from summits to the beach to your kitchen counter.
Where they saw a challenge in competing with deeply established brands occupying the market, Haigh + Martino saw a massive opportunity to buck trends and light some fireworks in their industry. We talked to countless backpackers, cyclists, climbers, long distance runners, and casual campers and discovered one unifying theme - experience. We set out to develop a brand that speaks to the experience of rewarding yourself for a job (or hike, swim, climb) well done. The Good To-Go voice and visual identity is conversational, bright, a bit funny, and an always happy partner in adventure.
Our work with GTG is ongoing and we’re happy to say they’ve taken the outdoor world by storm - winning two Backpacker’s Editors Choice awards, being sold in more than 500 stores worldwide, from mom and pops to every REI in America."
Design Agency: Haigh + Martino
Brand / Project Name: Good To-Go Branding + Packaging Design
Location: United States America
Market Country: Multiple Countries
Market Region: Multiple Regions
Project Type: Agency Commercial / Published
Project Category: Cupboard Food
Packaging Format: Bag
Substrate / Material: Plastic