From the Remote Marri Forests of Western Australia, Monofloral Honey Label Packaging Design

From the Remote Marri Forests of Western Australia, Monofloral Honey Label Packaging Design  / World Brand & Packaging Design Society

Asprey Creative - Harvest Road Honey

"Harvest Road honey is a unique monofloral honey from the remote Marri forests of Western Australia.

We needed to develop an iconic look for this product. One that would stand out and speak to the brand’s premium positioning both here in Australia, and in China.

Our solution uses the geometry of the honeycomb hexagon to create a heart shape in which all the brand elements sit.

We printed stipples of reds and golds on a foil stock to give the brand a beautiful, premium feel."

From the Remote Marri Forests of Western Australia, Monofloral Honey Label Packaging Design  / World Brand & Packaging Design Society
From the Remote Marri Forests of Western Australia, Monofloral Honey Label Packaging Design  / World Brand & Packaging Design Society

Design Agency: Asprey Creative
Brand / Project Name: Harvest Road Honey
Location: Australia
Market Country: Multiple Countries
Market Region: Multiple Regions
Project Type: Agency Commercial / Published
Project Category: Condiments
Packaging Format: Jar
Substrate / Material: Glass