Branding and Structural Packaging Design for Premium Farm-To-Table Mail Order Dog Food Company

Branding and Structural Packaging Design for Premium Farm-To-Table Mail Order Dog Food Company / World Brand & Packaging Design Society

Emily Brown, Reithna Chhoeum, Emily Opie, Michaela Keck - Chef Chow

"Chef Chow was created as an award-winning student design. It is a premium farm-to-table mail order dog food company. The design aesthetic is inspired by classic vintage engravings that communicate tradition and reliability, combined with whimsical juxtapositions to add a modern, playful twist. The goal was to communicate refined elegance and ease catered to the pampered pet. The boxes are constructed of corrugate B flute and folding carton for stability and  
durability when shipping."

Branding and Structural Packaging Design for Premium Farm-To-Table Mail Order Dog Food Company / World Brand & Packaging Design Society

Design Agency: Emily Brown, Reithna Chhoeum, Emily Opie, Michaela Keck
Brand / Project Name: Chef Chow
Project Type : None of the Above
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming, Consumer Product Brand Architecture
Design Deliverables: Consumer Graphic Packaging Design, Consumer Structural Packaging Design
Location: United States America
Market Country: United States America
Market Region: North America
Project Type: Agency Commercial / Published
Project Category: Pets and Animals
Packaging Format: Bag, Bowl, Box, Sleeve
Substrate / Material: Pulp Carton, Pulp Paper