Hockey Legends Product and Packaging Design Concept

Hockey Legends Product and Packaging Design Concept / World Brand & Packaging Design Society

Alexey Lysogorov -  Hockey Chocolate bar design

"The concept with a new type of 50 g packaging, form of a stick / letter L (Legends, and League).

A series of limited souvenir edition, you can buy a bar at hockey matches.

Three limited series:
RED MACHINE - red packing dedicated to the USSR and Russia national ice hockey team, with photos of hockey players on the inner liners. NIGHT LEAGUE - black package, photographs of the winners of the league on the liners. WORLD CLASS - white packing and a white bar, stars of the world hockey on loose leaves inside."

Hockey Legends Product and Packaging Design Concept / World Brand & Packaging Design Society
Hockey Legends Product and Packaging Design Concept / World Brand & Packaging Design Society
Hockey Legends Product and Packaging Design Concept / World Brand & Packaging Design Society

Design Agency: Alexey Lysogorov
Brand / Project Name: Chocolate bar design
Project Type : Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Product Naming
Design Deliverables: Consumer Branding
Location: Kyrgyzstan
Market Country: Multiple Countries
Market Region: Asia
Project Type: Freelance Concept / Non Published
Project Category: Confectionery
Packaging Format: Flow-Pack
Substrate / Material: Plastic