A Psychedelic Wine Label for a Boutique Wine Producer in South Australia
Athlete - DRW Pedro Ximenez
"Pedro Ximenez is a sweet Spanish white grape variety. Although having made somewhat of a resurgence in recent times, for many years it was considered a ‘retro' grape of a bygone era, due to its prevalence in the late 1960’s and early 70’s. Dirty Row Wines asked us to touch on this sense of nostalgia for the label design of their interpretation of the wine. Working with illustrator John Draper, we developed a label inspired by the psychedelic art of the late 1960's.
No hallucinogens were taken during the design of this label."
Design Agency: Athlete
Brand / Project Name: DRW Pedro Ximenez
Project Type : None of the Above
Strategic Deliverables: None of the Above
Design Deliverables: Consumer Graphic Packaging Design
Market Country: Australia
Market Region: Global
Project Type: Agency Commercial / Published
Project Category: Wine
Packaging Format: Bottle
Substrate / Material: Pulp Paper