Brand and Packaging Creation for Insecticide Products to help with Garden Pests

Konstantin Frolov - Obezvrezhen

"Obezvrezhen is a line of insecticide products against garden pests. The base of the brand's visual concept is an insect lying on its back — defeated and no longer harmful. This idea is also reflected in the logo, with some of the characters turned upside down.

For this brand I developed the packaging, as well as other aspects of brand identity. The main sales locations are large hypermarkets and specialized stores."

Design Agency: Konstantin Frolov
Brand / Project Name: Obezvrezhen
Location: Russia
Market Country: Russia
Market Region: Europe
Project Type: Student Concept / Non Published
Project Category: Household
Packaging Format: Box, Flow-Pack
Substrate / Material: Metal, Plastic, Pulp Board