New Brand and Packaging Design for Milk Helps the Positioning in a Premium Category

Agência BUD  - All Leite 7.jpg

Agência BUD - All Leite

"For the all leite concept, we use a light typology, with simple and objective illustrations and striking colors, to humanize the product, with the focus of creating greater proximity to the consumer, thus achieving a singularity at the point of sale and achieving its positioning as a premium category."

Agência BUD  - All Leite 1.jpg
Agência BUD  - All Leite 2.jpg
Agência BUD  - All Leite 3.jpg
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Agência BUD  - All Leite 7.jpg

Design Agency: Agência BUD , Franklin Zampani , Bruno Lodovichi
Brand / Project Name: All Leite
Location: Brazil
Market Country: Brazil
Market Region: South America
Project Type: Agency Concept / Non Published
Project Category: Dairy
Packaging Format: Bottle
Substrate / Material: Glass