Puerto Rican Restaurant Franchises Creates Own Coffee Brand
Mamposteao - El Mesón Sándwiches / Café El Mesón
"El Mesón Sandwiches is one of the biggest restaurant franchises from the island of Puerto Rico. They created their own line of coffee, so they teamed up with Mampostea’o to create a unique coffee packaging style. The design was influenced by the first portfolio of one of the most famous puerto rican artist, Rafael Tufiño titled “El Café”.
There are three packages: The “Café Original”, “Caracolillo” and “Gran Reserva”. Each package shares a segment of a big illustration, that even though was influenced by Tufiño, was originally created by the Mampostea’o Team.
The package accomplished to present the importance of puerto rican coffee historic value on an innovative modern design. It shows tradition, art and quality."
Design Agency: Mamposteao
Brand / Project Name: El Mesón Sándwiches / Café El Mesón
Location: United States America
Market Country: United States America
Market Region: Caribbean
Project Type: Agency Commercial / Published
Project Category: Beverages
Packaging Format: Pouch
Substrate / Material: Plastic