Craft Beer Range Rebranding and Packaging Design

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rye. - FRENCHIES craft beer range rebranding

"A collaboration with frenchies bistro and brewery @frenchiesbb to rebrand their entire craft beer offering. focusing on an honest, modest aesthetic reflecting the humble but sophisticated care and quality of the bistro food and beer whilst looking to cultivate and encourage a new recycling culture using the recently implemented NSW container deposit scheme. The design aims to reflect the ethos of the brewery and restaurant and celebrate the materiality of the simple but fabulous can. 

Aluminium is a fantastic material, and often can designs hide the raw beauty of it, it can be easily forgotten that it is a precious and valuable once covered in plastics and inks. We wanted to keep the design honest which is reflective of the ethos of the brewery and the bistro, all on a low cost start up budget. The range needed to speak maturity, honesty and refreshment. People can identity with brands aesthetics and stories and the 'frenchies' ethos is about honesty and quality. The can design needed to be about the contents and not a lifestyle. 

The 'Beer here not here' logo comes from a desire to incubate a new recycling culture within new south wales since the implementation of the container deposit scheme. This culture is already prevalent in European countries such as Germany, where it is common practice to place containers with a deposit value next to bins for others in need. It allows people in need to earn some basic income and ensures that recyclable materials are processed correctly and not contaminated with other waste materials."

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Design Agency: rye.
Brand / Project Name: FRENCHIES craft beer range rebranding
Location: Australia
Market Country: Australia
Market Region: Oceania
Project Type: Agency Commercial / Published
Project Category: Beer and Cider
Packaging Format: Can
Substrate / Material: Metal