Packaging Design for Australian Ale to Celebrates the Nations First Brewer

Energi Design - James Squire (WorldPackagingDesignSociety)1.jpg

Energi Design - James Squire

"The story of how James Squire became Australia’s first brewer is a cracking yarn, and one we’re always keen (and proud) to share. He led a life that would make any man envious. It was a journey full of thievery, dishonesty and above all flavour. Indeed, James Squire had an appetite to taste it all.

Energi Design were involved in the design evolution of the James Squire brand mark and the packaging to maximize the brand assets, both in hand and in store. Each of the core products had multiple labels to bring to life the richness of each story, while the 150 Lashes can went one step further and had four different illustrations, each telling a part of that cracking yarn."

Energi Design - James Squire (WorldPackagingDesignSociety)2.jpg
Energi Design - James Squire (WorldPackagingDesignSociety)3.jpg
Energi Design - James Squire (WorldPackagingDesignSociety)4.jpg
Energi Design - James Squire (WorldPackagingDesignSociety)5.jpg
Energi Design - James Squire (WorldPackagingDesignSociety)6.jpg

Design Agency: Energi Design
Brand / Project Name: James Squire
Location: Australia
Market Country: Australia
Market Region: Oceania
Project Type: Agency Commercial / Published
Project Category: Beer and Cider
Packaging Format: Basket, Bottle, Can
Substrate / Material: Glass, Metal, Pulp Board