Modern and Minimalistic Design for Olive Oil Packaging

Modern and Minimalistic Design for Olive Oil Packaging / World Brand & Packaging Design Society

Suge Graphics - Perseos Olive Oil

"The Brand:
Koleoglou family has been producing olive oil for generations. Being passed down to the newer generation, it was decided that a new, modern design was required for the packaging. The main target was to create a minimalistic look for the packaging that would be modern, yet indicate the quality and origin of the greek oil. This packaging will be first exhibited for Helexpo's Dedrop 2018 Exhibition and will remain after.

Concept:
The main concept consists of three parts; the logo (top), the Delphi Epsilon (middle) and the meander (bottom). The meander, an ancient greek pattern, that represents the previous generation, the one having the experience and wisdom to traditionally produce olive oil. The logo "Perseos", underneath geometrical symbols, often used in ancient greek amphoras, depicted in a modern way. Last, the Delphi Epsilon (3E), used by the Delphi Oracle, that represents the human initiation in light and knowledge."

Modern and Minimalistic Design for Olive Oil Packaging / World Brand & Packaging Design Society
Modern and Minimalistic Design for Olive Oil Packaging / World Brand & Packaging Design Society
Modern and Minimalistic Design for Olive Oil Packaging / World Brand & Packaging Design Society

Design Agency: Suge Graphics
Brand / Project Name: Perseos Olive Oil
Project Type : Consumer Brand Creation, Consumer Brand Redesign
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Product Brand Architecture
Design Deliverables: Consumer Branding, Consumer Brand Experience, Consumer Brand Creation, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
Location: Greece
Market Country: Multiple Countries
Market Region: Global
Project Type: Agency Commercial / Published
Project Category: Cupboard
Packaging Format: Box, Case
Substrate / Material: Wood, Pulp Carton, Pulp Paper