Concept for Nordic Packaging Design for Fish Products

Concept for Nordic Packaging Design for Fish Products / World Brand & Packaging Design Society

CreativeByDefinition - The Nordic Tail

"The challenge was to create an utterly unique package that would celebrate the fish in all it’s delicious forms – fresh, frozen or in a can. The project uses a exquisite combination of Nordic color tones based on the deep blue ocean combined with the minimalistic white. The set wants to emphasize the tail of the fish, that becomes almost like a symbol code around fisherman’s and fish lovers. The fish tail illustration that visually breaks the can is a symbol of the fish that swims in these clear, deep, cold waters."

Concept for Nordic Packaging Design for Fish Products / World Brand & Packaging Design Society
Concept for Nordic Packaging Design for Fish Products / World Brand & Packaging Design Society
Concept for Nordic Packaging Design for Fish Products / World Brand & Packaging Design Society
Concept for Nordic Packaging Design for Fish Products / World Brand & Packaging Design Society
Concept for Nordic Packaging Design for Fish Products / World Brand & Packaging Design Society
Concept for Nordic Packaging Design for Fish Products / World Brand & Packaging Design Society
Concept for Nordic Packaging Design for Fish Products / World Brand & Packaging Design Society
Concept for Nordic Packaging Design for Fish Products / World Brand & Packaging Design Society
Concept for Nordic Packaging Design for Fish Products / World Brand & Packaging Design Society
Concept for Nordic Packaging Design for Fish Products / World Brand & Packaging Design Society

Design Agency: CreativeByDefinition
Brand / Project Name: The Nordic Tail
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Naming, Consumer Product Naming
Design Deliverables: Consumer Brand Creation, Consumer Graphic Packaging Design, Consumer
Structural Packaging Design
Location: Romania
Market Country: Multiple Countries
Market Region: Global
Project Type: Agency Promotional / Self Published
Project Category: Fresh Food
Packaging Format: Bag, Blister-Pack, Box, Can
Substrate / Material: Metal, Pulp Carton, Pulp Paper