Modern, Bold packaging Design for Game On Deodorants for the Indian Market

Modern, Bold packaging Design for Game On Deodorants for the Indian Market / World Brand & Packaging Design Society

Sol Benito (INDIA) - GAME ON Perfumed Deodorant

"GAME ON Perfumed Deodorant

Brief:
The brief highlighted the need to create 4 deodorant Designs with brand name GAME ON that expresses Style, Persona and Boldness for men and woman meant for Indian Market. 

Strategy:
As a part of design strategy we played with strong colour palette and Bold Graphics with suggestive variant name Like STUD & DUDE for Man and HOT & SEDUCE for Woman
Here the very idea was to unleash the characteristic of masculine and feminine persona which is every individual would love to identify with
Thus the job scope was to find an ultimate object of man’s and woman’s identity that symbolises Style, Persona and Boldness in very captivating manner

Anatomy of Product: 
Aluminium Can: High gloss black can with graphics
PP Cap: Simple Cylindrical slanted cap with Colour moulded plate with Brand logo embossed

Modern, Bold packaging Design for Game On Deodorants for the Indian Market / World Brand & Packaging Design Society
Modern, Bold packaging Design for Game On Deodorants for the Indian Market / World Brand & Packaging Design Society
Modern, Bold packaging Design for Game On Deodorants for the Indian Market / World Brand & Packaging Design Society
Modern, Bold packaging Design for Game On Deodorants for the Indian Market / World Brand & Packaging Design Society

Design Agency: Sol Benito (INDIA)
Brand / Project Name: GAME ON Perfumed Deodorant
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Naming, Consumer Product Naming, Consumer Product Brand Architecture
Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Visual Brand Identity, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Consumer Industrial Design
Location: India
Market Country: Multiple Countries
Market Region: Asia
Project Type: Agency Commercial / Published
Project Category: Health and Beauty
Packaging Format: Can
Substrate / Material: Metal