Old Swedish Chocolate Brand Rooted in Factory in Traditions

Old Swedish Chocolate Brand Rooted in Factory in Traditions / World Brand & Packaging Design Society

Pond Design - Malmö Chokladfabrik Bars & Cones

"Malmö Chokladfabrik is a chocolate factory rooted in old Swedish chocolate tradition and the Mazetti brand, a Swedish classic. Still partly located in Mazetti’s historical factory in the centre of Malmö, the company is owned and managed by two passionate brothers.

Brand re-positioning, Packaging Design, Naming

To launch a sub range of bars and cones that would complement the brand’s super premium offering with high quality chocolate with an attractively priced range and popular, accessible flavours. 

Even if not everybody is chocolate connoisseur, people really appreciate high quality chocolate that combines great flavours and beautiful design. There is clearly a room for a new chocolate range positioned between super-premium and mass-market categories. 

Using the brand’s distinctive design elements, we created a design with strong flavour cues, graphic simplicity and typographical detailing, strengthening visibility and accessibility. The design creates a friendly, happy and tasty expression that invites trial and experimentation. The copy injects a humoristic tone-of-voice that perfectly fits the design itself."

Old Swedish Chocolate Brand Rooted in Factory in Traditions / World Brand & Packaging Design Society
Old Swedish Chocolate Brand Rooted in Factory in Traditions / World Brand & Packaging Design Society
Old Swedish Chocolate Brand Rooted in Factory in Traditions / World Brand & Packaging Design Society
Old Swedish Chocolate Brand Rooted in Factory in Traditions / World Brand & Packaging Design Society
Old Swedish Chocolate Brand Rooted in Factory in Traditions / World Brand & Packaging Design Society
Old Swedish Chocolate Brand Rooted in Factory in Traditions / World Brand & Packaging Design Society
Old Swedish Chocolate Brand Rooted in Factory in Traditions / World Brand & Packaging Design Society
Old Swedish Chocolate Brand Rooted in Factory in Traditions / World Brand & Packaging Design Society
Old Swedish Chocolate Brand Rooted in Factory in Traditions / World Brand & Packaging Design Society

Design Agency: Pond Design
Brand / Project Name: Malmö Chokladfabrik Bars & Cones
Project Type: Consumer Brand Creation, Consumer Brand Redesign
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming, Consumer Product Brand Architecture
Design Deliverables: Consumer Branding, Consumer Rebranding, Consumer Visual Brand Identity, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
Location: Sweden
Market Country: Sweden
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Confectionery
Packaging Format: Blister-Pack, Wrap
Substrate / Material: Pulp Paper