Packaging Design That Refers to the Homeland of Tradition and Know-How

Packaging Design That Refers to the Homeland of Tradition and Know-How / World Brand & Packaging Design Society

Terraz, Extreme Garnacha from Aragón, Spain
Montalbán Estudio - Terraz Wine

"When La General de Vinos told us about vineyards at extreme altitude, we thought of the orography of Calatayud and its rough and intense land. And we came up with Terraz: a categorical name for a top-notch wine. Its design refers to the homeland, the tradition and know-how of the wine growers who for decades have made the best out of the altitude of their vineyards and the intensity of the grapes. The handwritten typography goes back to the roots of the land, to its flavour and potential. A modern wine that learns from the tradition and moves on respectfully, looking up to a fully open future."

Packaging Design That Refers to the Homeland of Tradition and Know-How / World Brand & Packaging Design Society
Packaging Design That Refers to the Homeland of Tradition and Know-How / World Brand & Packaging Design Society
Packaging Design That Refers to the Homeland of Tradition and Know-How / World Brand & Packaging Design Society
Packaging Design That Refers to the Homeland of Tradition and Know-How / World Brand & Packaging Design Society
Packaging Design That Refers to the Homeland of Tradition and Know-How / World Brand & Packaging Design Society
Packaging Design That Refers to the Homeland of Tradition and Know-How / World Brand & Packaging Design Society
Packaging Design That Refers to the Homeland of Tradition and Know-How / World Brand & Packaging Design Society
Packaging Design That Refers to the Homeland of Tradition and Know-How / World Brand & Packaging Design Society
Packaging Design That Refers to the Homeland of Tradition and Know-How / World Brand & Packaging Design Society
Packaging Design That Refers to the Homeland of Tradition and Know-How / World Brand & Packaging Design Society
Packaging Design That Refers to the Homeland of Tradition and Know-How / World Brand & Packaging Design Society
Packaging Design That Refers to the Homeland of Tradition and Know-How / World Brand & Packaging Design Society
Packaging Design That Refers to the Homeland of Tradition and Know-How / World Brand & Packaging Design Society

Design Agency: Montalbán Estudio
Brand / Project Name: Terraz Wine
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming, Consumer Product Brand Architecture
Design Deliverables: Consumer Brand Creation, Consumer Visual Brand Identity, Consumer Graphic Packaging Design
Location: Spain
Market Country: Multiple Countries
Market Region: Global
Project Type: Agency Commercial / Published
Project Category: Wine
Packaging Format: Bottle
Substrate / Material: Glass