Identity and Packaging Design for Traditional Fruit Brandy in Central Europe with Origins from Hungarian

Identity and Packaging Design for Traditional Fruit Brandy in Central Europe with Origins from Hungarian / World Brand & Packaging Design Society

HEYTHERE - Ördögi Pálinka

"Identity and packaging design for a pálinka brand called Ördögi. Pálinka is a traditional fruit brandy in Central Europe with origins from the Hungarian Carpathian Basin, known under several names, and invented in the Middle Ages. Protected as a geographical indication of the European Union, only fruit spirits mashed, distilled, matured and bottled in Hungary and similar apricot spirits from four provinces of Austria can be called "pálinka". The word "ördögi" means "devilish". This product is made in 6 flavours – apricot, cherry, sour cherry, plum, Winter Nelis pear and sour cherry with honey."

Identity and Packaging Design for Traditional Fruit Brandy in Central Europe with Origins from Hungarian / World Brand & Packaging Design Society
Identity and Packaging Design for Traditional Fruit Brandy in Central Europe with Origins from Hungarian / World Brand & Packaging Design Society
Identity and Packaging Design for Traditional Fruit Brandy in Central Europe with Origins from Hungarian / World Brand & Packaging Design Society
Identity and Packaging Design for Traditional Fruit Brandy in Central Europe with Origins from Hungarian / World Brand & Packaging Design Society
Identity and Packaging Design for Traditional Fruit Brandy in Central Europe with Origins from Hungarian / World Brand & Packaging Design Society
Identity and Packaging Design for Traditional Fruit Brandy in Central Europe with Origins from Hungarian / World Brand & Packaging Design Society

 

Design Agency: HEYTHERE
Brand / Project Name: Ördögi Pálinka
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Product Naming
Design Deliverables: Consumer Branding
Location: Hungary
Market Country: Hungary
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Spirits
Packaging Format: Bottle
Substrate / Material: Glass