Music the Influence of a Concept for Brand and Packaging Design for Condoms
Hi! Estudio - NUR CONDOMS
"The forest, the sea, the city, and even fragments of popular songs like "Querida" by Juan Gabriel or "Maria bonita" by Agustín Lara were the main reasons for the development of this graphic identity for condoms.
NUR arises from the acronym formed by the words "Norte" and "Sur" referring to two opposite poles that come together to form one.
Representative colors were extracted from each of the places that were taken as inspiration and likewise aromas were formed for each of the colors.
Forest- green tree- oak love
City- blue sunset- city love
Sea - Summer rose - sun love.
A packaging was developed that contains 3 condoms (1 of each color) thinking about the subtlety, the protection and the comfort of transport, a discreet and at the same time elegant packaging to be used in any occasion and invites the user to "MAKE THE LOVE”"
Design Agency: Hi! Estudio
Brand / Project Name: NUR CONDOMS
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Naming
Design Deliverables: Consumer Branding
Market Country: Multiple Countries
Market Region: Global
Project Type: Agency Promotional / Self Published
Project Category: Medical
Packaging Format: Case
Substrate / Material: Metal