Brand Creation and Packaging Design for Handcrafted Australian Strong Premium Lager

Jam&Co Design Pty Ltd - Eureka Stockade

"Macarthur Grange Brewery engaged Jam&Co to create a new brand based on the platform of Australian born and the uprising at the historic Eureka Stockade.

Stockade is a superior tasting beer and is handcrafted with the use of only natural ingredients. It is strong and sophisticated.

Macarthur Grange Brewery is as Australian as its beer and the range has grown from Stockade Premium Lager to include Stockade Rebel Ale & Stockade Gold.

Stockade Gold took out the Bronze Award for Best Packaging at the 2014 Australian International Beer Awards."

Design Agency: Jam&Co Design Pty Ltd
Brand / Project Name: Eureka Stockade
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy
Design Deliverables: Consumer Branding, Consumer Visual Brand Identity, Consumer Graphic Packaging Design
Location: Australia
Market Country: Australia
Market Region: Oceania
Project Type: Agency Commercial / Published
Project Category: Beer & cider
Packaging Format: Bottle
Substrate / Material: Pulp Paper