Rebranding and the Developments of Brand Elements for Winery in Israel

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Studio Koniak - Dalton Winery

"Nestled in the heart of the Galille, Dalton Winery was established in 1995 by father and son Mat and Alex Haruni. Considered to be one of the best wineries in Israel, it includes a wide range of labels and continues to perfect its line of products every year. In 2016 the studio was commissioned to rebrand the winery, rethinking its strategy and design direction. “Pause for Pleasure” is all about bringing great wine into the casual everyday. The design directive aimed to project this simplicity within the different graphic elements of the identity. The project included redesigning the entire Dalton wine collection and corporate elements, as well as launching the brand’s new website."

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Design Agency: Studio Koniak
Brand / Project Name: Dalton Winery
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Brand Strategy
Design Deliverables: Consumer Branding, Consumer Rebranding, Consumer Brand Creation, Consumer Visual Brand Identity, Consumer Graphic Packaging Design
Location: Israel
Market Country: Israel
Market Region: Global
Project Type: Agency Commercial / Published
Project Category: Wine
Packaging Format: Bag, Bottle, Box, Wrap
Substrate / Material: Pulp Paper