Brand Creation and Packaging Design for Greek Extra Virgin Olive Oil
iframe communication design - Etolea
To create a brand for an extra virgin olive oil who aims to enter the delicatesen market. The main challenge was to come across with a brand and a balanced packaging to communicate the brand abroad.
The extra virgin olive oil, Etolea was named after wordplay between the word Etolia (our homeland) and the word olea (olive in Latin). The logotype’s inspiration is the monogram of the name Etolea combined with olive lead which will be the concept of the packaging design.
Εtolea White is a high quality olive oil of premium class. It is produced directly from olives of the best variety, the Koroneiki in the area Millos Sellou near Agrinio in Greece.The fruit is picked by hand with extreme care.
It always has a vivid green color and is pressed immediately so that the final product consists of the best features. Afterwards, it is stored inside stainless tanks in a specially designed and air-conditioned room, under constant daily supervision. When the time comes, the olive oil is bottled unfiltered to preserve all its qualities in a 500ml painted glass bottle, to protect it from light, the sun’s rays and heat.The bottling process carries our family’s personal care, bottle by bottle."
Design Agency: iframe communication design
Brand / Project Name: Etolea
Project Type : Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming, Consumer Product
Design Deliverables: Consumer Branding, Consumer Graphic Packaging Design
Market Country: Multiple Countries
Market Region: Global
Project Type: Agency Commercial / Published
Project Category: Cupboard Food
Packaging Format: Bottle
Substrate / Material: Glass