Brand Refinement and Packaging Design for Smoked Fish Line

Brand Refinement and Packaging Design for Smoked Fish Line / World Brand & Packaging Design Society

AVC - Schooner

""Schooner" product range has been widened with the addition of smoked fish line.
Key target during the working proccess was to ensure that packaging design will stand out amongst existing products
and the same time not to lose its identity.
Solution came in with a new type of texture - parchment. Making it the unique element of a new product line,
parchment translates the main product quality of "Schoone" - naturalness.

Brand Refinement and Packaging Design for Smoked Fish Line / World Brand & Packaging Design Society
Brand Refinement and Packaging Design for Smoked Fish Line / World Brand & Packaging Design Society
Brand Refinement and Packaging Design for Smoked Fish Line / World Brand & Packaging Design Society

Design Agency: AVC
Brand / Project Name: Schooner
Project Type: Consumer Brand Refinement
Design Deliverables: Consumer Graphic Packaging Design
Location: Belarus
Market Country: Belarus
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Fresh Food
Packaging Format: Tray
Substrate / Material: Pulp Carton