Minimal and Conceptual Packaging Design for a Rice Brand

Minimal and Conceptual Packaging Design for a Rice Brand / World Brand & Packaging Design Society

Crackers design studio - Sagar Basmati Rice Packaging design

"Our recent packaging project for a basmati rice was developed according to the USP of the product. There are several similar looking and typical traditional packaging designs available in Indian rice market. We asked ourself, how to break this?

Worked on the minimal concept & keeping in mind the usp we developed the designs which not only breaks the clutter but also the use of bright colours gives this packaging a fresh, modern and distinct look. 

This packaging was appreciated by the client & recently got published."

Design Agency: Crackers design studio
Brand / Project Name: Sagar Basmati Rice Packaging design
Project Type : Consumer Brand Redesign
Strategic Deliverables: Consumer Research / Insight
Design Deliverables: Consumer Graphic Packaging Design
Location: India
Market Country: India
Market Region: Asia
Project Type: Agency Commercial / Published
Project Category: Fresh Food
Packaging Format: Bag, Pouch
Substrate / Material: Plastic, Pulp Paper