Creative Concept for a Premium Dry Gin Brand

Rui Veríssimo Design - Originall2.jpg

Rui Veríssimo Design - Originall

Originall is a gin brand who intends to characterize the original dry gin. Mixing the elements and aromas of its origin and with the purpose of reaching all.
Its aim is to excel by high standards of quality, and to innovate through its own characteristics in order to be a premium differentiator product.
The packaging was developed with the purpose of transmitting a premium image in two versions: Lux and Epic. One black bottle and one transparent, representing night and day, respectively."

Rui Veríssimo Design - Originall3.jpg

Design Agency: Rui Veríssimo Design
Brand / Project Name: Originall
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy
Design Deliverables: Consumer Graphic Packaging Design
Location: Portugal
Market Country: Multiple Countries
Market Region: Multiple Regions
Project Type: Agency Commercial / Published
Project Category: Spirits
Packaging Format: Bottle
Substrate / Material: Glass