Detachable Label for Mexican Wine that Pays Tribute to a Writer
Futura - Vueltabajo
""Every time I will feel less and remember more ..." quoting these words from Julio Cortázar, what a fortune it would be if we could save good moments, if we could collect them, to be able to relive them again and again. What would be better than to repeat a good conversation among friends, those that are accompanied by a glass of wine, or several of them, those we wish would have lasted a little longer.
Under this premise of gathering friends and accumulating moments, we designed a detachable label in which you can write the people with whom you shared this bottle of wine. We wanted to create something that looked different to what we are used to and that breaks with the standards on how a good wine should look, we used minimalist editorial design that is counteracted with paint strokes that intervene the black and white photography. It pays tribute to one of the greatest writers of our time.
Vueltabajo, a wine that tastes better when shared."
Design Agency: Futura
Brand / Project Name: Vueltabajo
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy
Design Deliverables: Consumer Branding, Consumer Graphic Packaging Design
Market Country: Mexico
Market Region: North America
Project Type: Agency Commercial / Published
Project Category: Wine
Packaging Format: Bottle
Substrate / Material: Glass