Organic, Sustainable, Astonishingly Fair and Utterly Delicious Chocolate Brand Creation

Organic, Sustainable, Astonishingly Fair and Utterly Delicious Chocolate Brand Creation / World Brand & Packaging Design Society

Big Fish - Traidcraft Fairtrade Brand Creation

"A brilliant pioneer of Fairtrade products since 1979, Traidcraft had lost momentum. Big Fish was engaged to help launch a new, stand-alone brand for the company to invigorate all who encounter it. Launched with seven chocolate bars, indulgent, premium quality is just one critical component. The ingredients are all organic. Every grower and supplier are rewarded properly and fairly. The packaging contributes zero waste, with a fully recyclable cardboard outer and compostable inner gold film. The result is a dynamic, super premium brand with a social conscience. As the on-pack story reads: ‘Organic. Sustainable. Astonishingly fair and utterly delicious. All at once. "Impossible!" you cry? Eat Your Hat.' The illustrated design is powerful and simple in its focus. With hugely encouraging sales since launch, the joy for everyone involved is that this is a brand where everybody wins."

Organic, Sustainable, Astonishingly Fair and Utterly Delicious Chocolate Brand Creation / World Brand & Packaging Design Society
Organic, Sustainable, Astonishingly Fair and Utterly Delicious Chocolate Brand Creation / World Brand & Packaging Design Society
Organic, Sustainable, Astonishingly Fair and Utterly Delicious Chocolate Brand Creation / World Brand & Packaging Design Society

Design Agency: Big Fish
Brand / Project Name: Traidcraft Fairtrade Brand Creation
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming, Consumer Product
Naming, Consumer Product Brand Architecture
Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Visual Brand Identity, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
Location: United Kingdom
Market Country: United Kingdom
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Confectionery
Packaging Format: Sleeve, Wrap
Substrate / Material: Pulp Carton