California, US Based Company Making Flossing a Fun and Rewarding Experience

California, US Based Company Making Flossing a Fun and Rewarding Experience / World Brand & Packaging Design Society

Anagrama Studio - Cocofloss

The Client
Cocofloss is a California based company making flossing a fun and rewarding experience for everyone. They offer a great variety of dental floss with a preoccupation for design.

The objective
To illustrate Cocofloss colorful philosophy through a fun and vibrant visual language.

The solution
The graphic syntax developed for this project displays Cocofloss amusing essence within the interplay created by the various present elements.

The pastel based colors alludes to the brand’s main values, diverting from the already age-worn clinical white more common for all things oral care. This was then matched with an elegant logo composition creating a more refined character.

The metallic foil gives the whole aesthetic a holographic finish that enhances its lively and clean nature."

California, US Based Company Making Flossing a Fun and Rewarding Experience / World Brand & Packaging Design Society

"(ES) El cliente
Cocofloss es una compañía Californiana, transformando el uso del hilo dental en una experiencia divertida y placentera para todos.

El objetivo
Ilustrar la colorida filosofía de Cocofloss a través de un lenguaje visual vibrante y festivo.

La solución
La sintaxis visual desarrollada para este proyecto refleja la entretenida esencia de Cocofloss en la interacción creada entre todos los elementos presentes.

Esta paleta de colores pastel nos vincula con los valores principales de la marca, diferenciándose al mismo tiempo del ya de por sí gastado blanco clínico, muy común entre todo lo que refiere a la higiene bucal.  Estos colores se armonizan con la elegante composición del logo, creando una personalidad más refinada.

El foil metálico sirve como un acabado holográfico que realza la animada y limpia naturaleza estética del diseño."

California, US Based Company Making Flossing a Fun and Rewarding Experience / World Brand & Packaging Design Society
California, US Based Company Making Flossing a Fun and Rewarding Experience / World Brand & Packaging Design Society
California, US Based Company Making Flossing a Fun and Rewarding Experience / World Brand & Packaging Design Society
California, US Based Company Making Flossing a Fun and Rewarding Experience / World Brand & Packaging Design Society
California, US Based Company Making Flossing a Fun and Rewarding Experience / World Brand & Packaging Design Society
California, US Based Company Making Flossing a Fun and Rewarding Experience / World Brand & Packaging Design Society

Design Agency: Anagrama Studio
Project Name: Cocofloss
Location: Mexico
Format:  Box , Bag
Category: Health & Beauty