Conscious Water Selling Company with Strong Mexican Roots

Conscious Water Selling Company with Strong Mexican Roots / World Brand & Packaging Design Society

Anagrama Studio - Maka

The Client
Maka is a conscious water selling company, with strong Mexican roots. As an eco-friendly and altruistic brand, they only use biodegradable materials for their bottles and support the local Nahua community in Mexico.

The Objective
Create a clear identity that reflects Maka’s Mexican heritage and effectively transmits their ecologic statement.

The Solution
We designed a clean and singular identity focused on distinguishing Maka as an all-Mexican brand.

The project started by taking Carlos Merida’s artwork as inspiration. 

For the icon, we created an abstraction of a tzinitzcan, one of Mexico’s most colorful and beautiful birds.

The bottle design displays balance and transparency and works as a white canvas that allows different artwork to be included without altering its visual aesthetics. "

Conscious Water Selling Company with Strong Mexican Roots / World Brand & Packaging Design Society

"(ES) El cliente
Maka es una marca de agua potable comprometida con su entorno y con fuertes raíces mexicanas. Como empresa ecológica y altruista, sólo utilizan materiales biodegradables para sus empaques, a la par de apoyar a las comunidades en pueblos nahuas locales. 

El objetivo
Desarrollar una identidad que efectivamente refleje la herencia mexicana y el compromiso ecológico de Maka como marca. 

La solución
Diseñamos una identidad limpia y única, enfocada en distinguir a Maka como empresa mexicana.

Para este proyecto, tomamos la obra del pintor Carlos Mérida como inspiración. 

Creamos una abstracción de un tzinitzcan, una de las aves más representativas de México, como ícono de marca. 

El diseño balanceado y transparente de las botellas, sirve como lienzo en blanco, permitiendo incluir diferentes ilustraciones sin alterar la estética visual."

Conscious Water Selling Company with Strong Mexican Roots / World Brand & Packaging Design Society
Conscious Water Selling Company with Strong Mexican Roots / World Brand & Packaging Design Society
Conscious Water Selling Company with Strong Mexican Roots / World Brand & Packaging Design Society
Conscious Water Selling Company with Strong Mexican Roots / World Brand & Packaging Design Society
Conscious Water Selling Company with Strong Mexican Roots / World Brand & Packaging Design Society
Conscious Water Selling Company with Strong Mexican Roots / World Brand & Packaging Design Society
Conscious Water Selling Company with Strong Mexican Roots / World Brand & Packaging Design Society

Design AgencyAnagrama Studio
Project Name: Maka
Location: Mexico
Format: Bottle
Category: Water