Packaging Redesign for the Taste of a Real Crab

Packaging Redesign for the Taste of a Real Crab / World Brand & Packaging Design Society

AVC - Snow Crab

" "Snow crab" — the taste of a real crab
TASK
Snow crab is a Santa Bremor's product, premium quality surimi with the taste of a real crab. Packaging design has become obsolete so it was about the right time for the packaging redesign. 

SOLUTION
At the core of design concept — minimalism and bright visual method. Image of a crab claw brings transparent association, helping consumers easily identify product and thus creating more emotional, "alive" brand image.

White color of package underlines product name and adds to premium nature of the product. Pictograms are strengthen product communications, focusing on flavor qualities and recipe."

Packaging Redesign for the Taste of a Real Crab / World Brand & Packaging Design Society
Packaging Redesign for the Taste of a Real Crab / World Brand & Packaging Design Society
Packaging Redesign for the Taste of a Real Crab / World Brand & Packaging Design Society
Packaging Redesign for the Taste of a Real Crab / World Brand & Packaging Design Society
Packaging Redesign for the Taste of a Real Crab / World Brand & Packaging Design Society

Design Agency: AVC
Brand / Project Name: Snow Crab
Project Type : Consumer Brand Refinement
Strategic Deliverables: None of the Above
Design Deliverables: Consumer Graphic Packaging Design
Location: Belarus
Market Country: Belarus
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Frozen Food
Packaging Format: Flow-Pack
Substrate / Material: Plastic