Danish Limoncello Packaging Design Concept

OUI STUDIOS - Limoncello.jpg

OUI STUDIOS - Limoncello Concept

"Modern and clean packaging design for small limoncello bottles. Since the eyes are the first to pass judgement of the product you consider to buy, OUI STUDIOS wanted to design labels that would capture the crisp and bright flavour of this refreshing drink, hopefully making the experience of drinking it more intense. The labels are yellow on one side and white on the other, while the name of the drink is written with bold playful serif letters. To enhance the feeling of playfulness, we created a slogan for these bottles, saying; When life gives you lemons, make limoncello! Cheers!"

Design Agency: OUI STUDIOS
Brand / Project Name: Limoncello
Project Type : Consumer Brand Creation
Strategic Deliverables: Consumer Product Brand Architecture
Design Deliverables: Consumer Graphic Packaging Design
Location: Denmark
Market Country: Denmark
Market Region: Europe
Project Type: Freelance Concept / Non Published
Project Category: Beverages
Packaging Format: Bottle
Substrate / Material: Glass, Pulp Carton