Bold Label Series and Box Design for Brannas Draught
Erwin Bindeman - Brannas Draught Label Series and Box Design
"Bottle Label Series and Box design for Brannas Draught – premixed brandy and cola bottled from the keg in partnership with premium brandy producer KWV.
The design approach was to establish a new ongoing branding style not only for the labels but also for campaigns and collateral. The messages on the bottles are a combination of English and Afrikaans slang targeting the 20-30yr South African market.
The striking white lettering on the bottle are emphasized by clear raised ink while the gold foil is consistent on all bottle labels to save on production costs."
Design Agency: Erwin Bindeman
Brand / Project Name: Brannas Draught Label Series and Box Design
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy
Design Deliverables: Consumer Graphic Packaging Design
Location: South Africa
Market Country: South Africa
Market Region: Africa
Project Type: Agency Commercial / Published
Project Category: Spirits
Packaging Format: Bottle, Box
Substrate / Material: Glass, Pulp Carton