Chinese Craft Beer Design with a Legend Narrative

hualongchi

YOYi Design -  HUALONGCHI Craft Beer Design

"There is a street in the Tianxin District of Changsha City called Longchi. According to legend, this ancient street has a blacksmith shop. There is an old shopkeeper and a primary school student in the shop. The owner is selfish and greedy, and the apprentice is kind and loyal. One day, the owner was sick. He grabbed his apprentice and said, "After I die, I don't want to bury it and throw it in the well outside the door. Only on the first day of the fifteenth, you will throw a cock into the well. After his death, the apprentice pressed the owner’s guilty and threw the owner’s body into the well. At the beginning of the fifteenth, he threw a rooster into the well. Soon, the apprentice married a virtuous wife and lived a happy life."

Chinese Craft Beer Design with a Legend Narrative / World Brand & Packaging Design Society
Chinese Craft Beer Design with a Legend Narrative / World Brand & Packaging Design Society
hualongchi
hualongchi
hualongchi
hualongchi
hualongchi
hualongchi
hualongchi

Design Agency: YOYi Design
Brand / Project Name: HUALONGCHI Craft Beer Design
Project Type : Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming
Design Deliverables: Consumer Branding, Consumer Visual Brand Identity
Location: China
Market Country: China
Market Region: Asia
Project Type: Agency Commercial / Published
Project Category: Beer and Cider
Packaging Format: Bottle, Box
Substrate / Material: Metal