Brand Redesign and Strong Typographic Solution for Spanish Wine Packaging

Brand Redesign and Strong Typographic Solution for Spanish Wine Packaging / World Brand & Packaging Design Society

Moruba - Rey Noble

" “Rey Noble” (Noble King) is a wine inspired by one of Navarre’s most famous kings: Carlos III, nicknamed “the Noble one”. A giant blue heart evokes blue blood and symbolizes the kindness of this monarch. Unlike other “royal” wines, in this wine label, the typography takes center stage and is clearly the protagonist."

Brand Redesign and Strong Typographic Solution for Spanish Wine Packaging / World Brand & Packaging Design Society

Design Agency: Moruba
Brand / Project Name: Rey Noble
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy
Design Deliverables: Consumer Rebranding, Consumer Visual Brand Identity, Consumer Graphic Packaging Design
Location: Spain
Market Country: Spain
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Wine
Packaging Format: Bottle
Substrate / Material: Glass