Good Design that Turns Ordinary Process of Washing into an Exciting Game, Shampoo for Dogs

Good Design that Turns Ordinary Process of Washing into an Exciting Game, Shampoo for Dogs / World Brand & Packaging Design Society

Anna Kondratova, Natalia Radnaeva - Wash&Play

""Wash&Play" is a shampoo for dogs that turns ordinary process of washing into an exciting game. The concept is based on a comparison between dog and child as they are both cute and love toys. Packaging attracts attention due to its expressive shape and bright color palette. And there is always a toy attached that identify type of shampoo according to its pattern."

Good Design that Turns Ordinary Process of Washing into an Exciting Game, Shampoo for Dogs / World Brand & Packaging Design Society
Good Design that Turns Ordinary Process of Washing into an Exciting Game, Shampoo for Dogs / World Brand & Packaging Design Society
Good Design that Turns Ordinary Process of Washing into an Exciting Game, Shampoo for Dogs / World Brand & Packaging Design Society
Good Design that Turns Ordinary Process of Washing into an Exciting Game, Shampoo for Dogs / World Brand & Packaging Design Society
Good Design that Turns Ordinary Process of Washing into an Exciting Game, Shampoo for Dogs / World Brand & Packaging Design Society
Good Design that Turns Ordinary Process of Washing into an Exciting Game, Shampoo for Dogs / World Brand & Packaging Design Society

Design Agency: Anna Kondratova, Natalia Radnaeva
Brand / Project Name: Wash&Play
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight
Design Deliverables: Consumer Branding, Consumer Graphic Packaging Design, Consumer Industrial Design
Location: Russia
Market Country: Multiple Countries
Market Region: Global
Project Type: Student Concept / Non Published
Project Category: Pets and Animals
Packaging Format: Bottle, Tube
Substrate / Material: Plastic