Brand Creation for Red Semi-Sweet Wine from Greece

Brand Creation for Red Semi-Sweet Wine from Greece / World Brand & Packaging Design Society

Luminous Design Group - Agiohoma Wine

"Naming and label design for the red semi-sweet wine of the Limnio variety of Limnos cooperative. The land of Limnos has an extremely fertile soil, history refers to its mud as therapeutic with healing capabilities. This uniqueness has led us to name our wine ‘Agiohoma’ (Greek word for sacred soil).
The design was based on a visual composition where the capital letters of the name are formed in its soil, emphasising the wines’ origin. The nuance of red was selected as a reference to the color of the soil, expressing the "sincerity" of its content."

Brand Creation for Red Semi-Sweet Wine from Greece / World Brand & Packaging Design Society
Brand Creation for Red Semi-Sweet Wine from Greece / World Brand & Packaging Design Society
Brand Creation for Red Semi-Sweet Wine from Greece / World Brand & Packaging Design Society
Brand Creation for Red Semi-Sweet Wine from Greece / World Brand & Packaging Design Society

Design Agency: Luminous Design Group
Brand / Project Name: Agiohoma Wine
Project Type: Consumer Brand Creation
Design Deliverables: Consumer Branding, Consumer Graphic Packaging Design
Location: Greece
Market Country: Multiple Countries
Market Region: Global
Project Type: Agency Commercial / Published
Project Category: Wine
Packaging Format: Bottle
Substrate / Material: Glass