Naming and Label Design for the Rose Wine for an Agricultural Cooperative
Luminous Design Group - Hypsipyle
"Naming and label design for the rose wine of the Agricultural Cooperative of Limnos island. A wine inspired and created for women. Influenced by mythological times we decided to give the wine a woman’s name. A woman who was a symbol of Limnos island. “Queen of the island, lover of an “Argonaut”, muse of the poet, daughter of the king, mother of twins” as written on the label. All unnecessary info was removed leaving room for the bold typography to take the lead as the only mean of communication.
The discreet use of pink / gold hot stamping, works in great harmony along with the content of the bottle. The font selection and the die cut finishing of the label contributes to the storytelling of a historical multifaceted personality."
Design Agency: Luminous Design Group
Brand / Project Name: Hypsipyle
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Product Naming
Design Deliverables: Consumer Branding, Consumer Graphic Packaging Design
Market Country: Greece
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Wine
Packaging Format: Bottle
Substrate / Material: Glass, Pulp Paper